Branding, Packaging & illustration

A company rooted in the tradition ... of our ancestors slowly simmering bones over an open flame, Sapien bone broth offers a purposeful, back-to-basics approach to nutritious, natural food and we wanted to bring that to their branding. Simple illustrations with primitive people. The simple san serif type brings the brand into the modern era and the illustration keeps them grounded in their history. We built the packaging system, wrote copy, and created a holistic visual identity that is as complex and rich as the broth they make is.

Partnered with Simmer Group on this project.

Illustrations & Design: Joe Ficorelli