Brand Identitny, packaging & illustration

The inspiration behind both the design and illustrations for this piece have come from the different stages of a coffee plants before their berries have harvested. With the focal point of the packaging being the large, colorful illustrations, it was necessary to create a logo that could be simply integrated and easily identified. This is further demonstrated throughout the rest of the packaging as it displays clean type lockups and organized information, allowing the viewer to quickly understand the material.

Creative Direction, Illustrations & Design: Joe Ficorelli