Logo Design, Packaging & illustration

Pizza is a New York icon. With pizza places on every corner, in every burrow of New York, the importance of standing out is huge. Siena wanted an identity that was approachable and represented the movement of everyday New York. Taking that into account I wanted to build a rich system of simple illustrations, menus, and packaging that speaks to the pizza culture of NYC and the unexpectedness of what you might see in day to day life there. 

Partnered with Simmer Group on this project.

Illustrations & Design: Joe Ficorelli