Brand Identitny, packaging & illustration

The inspiration behind the updated The Great Lakes Coffee Roasting Co. mark and identity was simplicity and brightness. The Great Lakes Coffee Roasting Co. wanted their new identity to be a reflection of what the city is seeing now, new growth and excitement!  The design style reinforces the hand-crafted nature of The Great Lakes Coffee Roasting Co. products—making their brand more approachable and memorable in the market.  

Creative Direction, Illustrations & Design: Joe Ficorelli